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Prime Plaza and Horison Officiate First Hotel Marketing Alliance in Indonesia

Board of Directors from Prime Plaza Hotels & Resorts and Metropolitan Golden Management (Horison Hotels) at the press conference of Prime Horison Hotel Marketing Alliance held at Horison Hotel Bekasi, July 19, 2007.

Frans Bonang - President Director of Prime Plaza Hotels & Resorts (second from left) shaking hands with Nanda Widya - Managing Director of Metropolitan Golden Management (Horison Hotels) after agreement signing ceremony that bonds Prime Plaza and Horison Hotels into Hotel Marketing Alliance.

Board of Directors and General Managers of both Prime Plaza Hotels & Resorts and Horison Hotels posing after agreement signing ceremony.


For the first time in Indonesia, two national hotel chains join in one alliance. Prime Plaza Hotels & Resorts, a group of Plaza, Dynasty, and Prime Inn brand, signs the agreement of Marketing Alliance with Metropolitan Golden Management (MGM), as the owner of Horison Hotels. The signing ceremony took place at Horison Hotel Bekasi on July 19, 2007.

Representing Prime Plaza in the MOU signing ceremony is Frans Bonang (President Director of Prime Plaza Hotels & Resorts), while MGM is represented by its Managing Director, Ir. Nanda Widya. Also present to assist the signing ceremony are Keith Bell (Chairman of Prime Plaza Marketing Association-PPMA) and Yusak Anshori (Vice Chairman of PPMA). While from MGM is assisted by Jopie O. Pelealu (Operation Director of MGM) and Ito R. Sukarmadji (General Manager of Horison Hotel Bekasi).

The agreement will be implemented in a marketing alliance which will be called by the name Hotel Marketing Alliance. Prime Plaza has properties in areas in Indonesia different from the areas where properties of Horison Hotels are located. By joining the 1334 rooms owned by Prime Plaza from its seven properties with the 844 rooms owned by MGM from its six Horison Hotels, the two will be able to provide 2178 rooms spread in 9 strategic cities in Indonesia to accommodate market needs of rooms. The two have decided to support each other in the form of Joint Marketing Partnership activities - considered as an efficient way to broaden the target market.

One of the marketing partnership activity is to establish marketing tools to be used in joint marketing programs which will be developed and implemented by the two. This alliance is also established to improve national hotel industry in Indonesia and enable them to compete with hotels under international chains in Indonesia. In the future, there are possibilities to expand the alliance in broader forms.

Prime Plaza Hotels & Resorts, as a national hotel chain with international standard, provides high quality facilities for business and leisure activities in varied strategic areas in the island of Java and Bali, they are: Kota Bukit Indah Plaza Hotel (Purwakarta, West Java), Prime Inn Hotel (Karawang, West Java), Jogjakarta Plaza Hotel (Jogjakarta), Surabaya Plaza Hotel (Surabaya), Sanur Paradise Plaza Hotel & Suites (Sanur, Bali), and Bali Dynasty Resort (South Kuta, Bali). Prime Plaza continuously develops its quality of service on its guests with ?Yes, I Care!? philosophy, supported with 3A?s elements: Attitude, Appearance, Approach. Prime Plaza Hotels & Resorts recognizes the strength of its people and as a management company is committed in spreading ?The Signature of Indonesian Hospitality? further.

Horison Hotels, under the management of Metropolitan Golden Management (MGM), is a national chain hotel with international standards in its product and services and positioned as the Business and IT hotel to update with current trend and to cater customer needs. Using local human resources with continuous evaluation and constant training, Horison's customer services meet the five target elements of Hospitaliyt, Sincerity, Speed, Warmts, and Integrity. Horison group hotels are spread across major cities in Indonesia. They are Horison Hotel Bandung, Horison Hotel Bekasi, Horison Hotel Semarang, Horison Hotel Palembang, Horison Hotel Makasar, and Horison Butik Dago Pakar Bandung. By giving the most in its service to its guests, Horison Hotels are "Commited to Satisfaction."

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